A Book of One’s Own Challenge

The lack of female representation in the winners of the first Business Book Awards led Lucy McCarraher on a journey to unpack the gender gap in business book publishing.

What is holding women back from writing and publishing their business books?

How can we close the gap and encourage women to share their expertise?

In this bonus episode, Lucy provides some troubling statistics, shares how the Business Book Awards got proactive about representation and fills you in on her mission to get 50 more women to write their book this year.

Will you join the challenge?

Bonus Episode - The A Book of One's Own Challenge

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Timestamps:

02:00 – This history of the Business Book Awards and shocking statistics about women in publishing

04:54 – Do you need to step out of your comfort zone? How women are held back by lack of confidence, fear of criticism, and limited mentorship

07:09 – How we can all work to reduce the gender gap in business book publishing

10:27 – Lucy’s mission for the 2020 Business Book Awards and how you can join the challenge

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Episode 6 – Using Your Book to Build Your Confidence and Visibility – Without Feeling Like a Salesman with Antoinette Oglethorpe


As a woman in business, it can be daunting to sell yourself.

We often minimise our professional experience and undervalue our knowledge.

But what if you could package your expertise in a way that would build your confidence, client base, and visibility — without feeling pushy?

Today Lucy is joined by Antoinette Oglethorpe, leadership coach, and author, to discuss how she did exactly that.

Take some notes; you’re going to learn how Antoinette’s book, Grow Your Geeks, impacted her business and transformed the way she sells.

Using Your Book to Build Your Confidence and Visibility - Without Feeling Like a Salesman with Antoinette Oglethorpe

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Timestamps:

04:29 – How to tackle your fears and get over the idea that you don’t have anything to say.

08:28 – The anxiety that surrounds taking risks and why “selling yourself” can be difficult for women.

15: 25 – What it means to write a book that sells you.

20:16 – The role of writing a book plays in building your business.

21:44 – Gaining confidence and clarity in yourself and your business.

23:51 – Antoinette’s advice for writing your own business book.

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Episode 5 – How to Position Your Book


In order for your book to be as valuable an asset as possible, you must position it perfectly before publishing.

It’s imperative that you take the time to plan its alignment with your business and target market.

Luckily, Lucy has an exact model for you to follow and she is sharing it with you today.

You’ll hear the details of her P.L.A.N. method and the precise action steps you need to take to position your book.

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Timestamps:

02:00 – What is the P.L.AN. method?

03:45 – How to position yourself as an author

06:20 – How to clarify who you’re writing for

12:05 – How to determine what your ideal client wants to hear, and where you need to meet them

15:06 – How unpacking the solution and benefits you offer will position you as a unique provider

16:33 – Why standardizing your unique processes is important for establishing intellectual property

20:37 – What your book needs to sell you without sounding like a marketing brochure

22:10 – How and why you need to let your P.L.A.N. compost

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Episode 4 – Overcoming Self Sabotage and Fear with Tara Halliday


Impostor Syndrome is a pervasive phenomenon that leads you to doubt your abilities and accomplishments.

Tara Halliday’s book UNMASKING: The Coach’s Guide to Impostor Syndrome unpacks the realities of Impostor Syndrome and teaches coaches how to help their clients through feelings of insecurity.

Today Tara joins Lucy to discuss self-sabotage, fear, and the value of writing.

With a Ph.D. in engineering and two decades of experience working as a therapist and coach, she brings a unique perspective about what’s holding you back — and how to get over it.

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Timestamps:

08:00 – Why writing a book is valuable, even if no one reads it.

13:42 – Why women tend to write about people-oriented subjects — and why that’s okay.

18:23 – Why your book is a gift, and your story is valuable.

20:54 – How an accountability partner can help your writing process.

29:09 – The benefits of writing a business book.

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Episode 3 – 10 Women Archetypes


As an aspiring entrepreneurial author, it’s important for you to have the tools to get through the writing process without being sidetracked, losing confidence, or giving up.

As Lucy was writing A Book of One’s Own and unpacking her interviews with women entrepreneurs, she got to know ten women archetypes. These archetypes can either distract you from your goal or help you plan, write, and publish your book.

Today Lucy introduces you to the archetypes, teaches you how to spot them, and shows you how to call upon your female superpowers.

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Timestamps:

03:21 – How Lucy discovered the ten archetypes, and why it’s important to understand them

07:09 – The three archetypes that sap our self-confidence, and how to confront them

13:37 – The three archetypes that ambush us, and how to keep them from derailing your process

19:48 – The three archetypes related to our superpowers as women

 

26:20 – How you can evolve into the final archetype that expands your influence, increases your income and makes an impact

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Episode 2 – How to Become an Authority Figure in Your Niche with Jane Frankland


What if you could have financial capital and an engaged audience behind your book before it’s published?

Jane Frankland joins Lucy to discuss how she harnessed the power of crowdfunding to validate her idea and gain visibility before ever releasing InSecurity: Why a Failure to Attract and Retain Women in Cybersecurity is Making Us All Less Safe.

Hear how this cybersecurity consultant and entrepreneur generated buzz and got booked for speaking engagements while writing to challenge the status quo in a male-dominated field.

You don’t want to miss this episode about Jane’s unique path to authorship.

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Timestamps:

02:31 – Jane’s approach to turning one report into a fully-researched, science-backed book.

08:45 –  How Jane transitioned from speaking for free to getting paid for her appearances.

13:48 – How Jane got paid for her book — before it was ever written!

17:41 – How Jane got her family’s blessing to write her book.

19:37 – The important conversations Jane’s book is starting in her industry.

24:43 – The ritual that helped her stay on track.

30:58 – Jane’s tips to write your own business book.

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Episode 1 – Why You Should Write Your Business Book

Fewer women than men are doing the one thing that can automatically increase credibility, income, and reach: writing a book.

Lucy McCarraher is an author, mentor, publisher, and speaker. She is on a mission to inspire more women entrepreneurs to write their business book and claim their authority.

Today she reveals the 6 C’s that discourage women from writing and the five reasons they must push through their self-doubt and get their book published.

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Timestamps:

03:12 – Why do fewer women write their business books than men? What Lucy found when analyzing the results of the Business Book Awards

08:43 – What are women up against in publishing? The 6 C’s women face in business and book-writing

15:48 – Why writing your book is not a selfish process

18:26 – The first reason you need to write a business book: What the planning process does for you

20:06 – Reason two: How your book’s content works for you

21:42 – Reason three: How authorship changes your standing in your industry

23:34 – Reason four: How your book sells you

25:00 – Reason five: The magic of writing a good book

27:24 – How to get started on your writing journey


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