Episode 14 – Trusted: Developing A Collaborative Process to Write Your Book

How is the writing process different when you team up with a colleague? Lyn Bromley and Donna Whitbrook join Lucy to discuss how they leveraged their collective skills to co-author Trusted: The Human Approach to Building Outstanding Client Relationships in a Digitized World. You’ll hear how their book made their expertise more accessible to the masses while bringing them speaking engagements and notoriety. Don’t miss this dynamic duo’s advice on confidence, human connection, and collaboration.

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Timestamps:

03:56 – How Donna and Lyn developed a collaborative writing process that gave their book a cohesive tone.

08:55 – How their book made them more accessible.

12:06 – Why a lack of confidence may be holding women back in the workplace.

18:26 – Why women in corporate need to write a business book, too.

19:45 – How “writing for everyone” can help break through unconscious bias.

23:24 – The self-sustaining cycle of marketing a book.

27:33 – Lyn and Donna’s “book magic moments” that surprised them both.

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Episode 13 – Own It: Creating Positive Changes Through Books

Your business book does more than set you apart from your competition; it’s the legacy of your personal and professional experiences. Sandra Webber is a high-performance coach who knows what it takes to create positive changes in your life. Her book Own It: Regain Control and Live Life on Your Terms was written intentionally to connect her story to the framework she uses to help her clients take action. Today she joins Lucy to talk about her unorthodox professional journey, her path to authorship, and the impact of her book.

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Timestamps:

08:19 – The first step that made Sandra’s writing process feel easy.

10:27 – What will motivate you to write if you’re worried it’s a selfish use of time.

15:41 – How your book will leave a legacy.

16:42 – Why planning is non-negotiable if you want to follow through.

21:47 – How to make your book more relatable, and why it matters.

31:09 – Sandra’s top tips for women who want to write a book.

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