Episode 8 – The Writer Process: How to Write Your Business Book

Once you’ve developed a thorough outline for your business book, how do you actually get it written?

Working through a clear process is the most effective way to get your book out of your head and onto paper.

In this episode, Lucy explains her W.R.I.T.E.R. Process, a step-by-step model to completing your manuscript.

She shares how to write your first draft quickly, how to recruit beta readers, and how to review your book objectively.

You’ll hear how to work the W.R.I.T.E.R. Process from start to finish for a better, more polished business book.

Episode 8 - The Writer Process: How to Write Your Business Book

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02:04 – An overview of Lucy’s W.R.I.T.E.R. Process and what you must have done first

05:49 – The three key elements to writing and how to get your first draft done

16:05 – How to get objective and review your manuscript

23:39 – The ideal sequence to work through your notes to improve your draft

28:40 – The five places you can find beta readers, why you need them, and how to approach them

39:21 – How to edit your manuscript for consistency and clarity

42:43 – The two steps you need to repeat before handing your polished manuscript off for publishing

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Episode 7 – How to Conquer Self-Doubt When Writing Your Business Book with Audrey Chapman

Who the hell are you to write a book? If you’re an aspiring entrepreneurial author, you can’t miss today’s episode.

Audrey Chapman, sales strategist, and author joins Lucy to discuss how she conquered self-doubt and wrote a book that allowed her to dig deep and reap the rewards.

You’ll hear how writing Love Selling: How to Sell Without Selling Out was a transformative experience — one that landed her a six-figure contract.

Get comfortable, because Audrey is going to answer that nagging question, “Am I good enough?” (Hint: the answer is YES.)

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05:33 – How writing a book adds weight to your professional experience.

07:00 – The unexpected place you’ll find your ROI after writing a book.

10:34 – Facing your internal dialogue of self-doubt.

18:18 – Audrey’s life-changing shift in perspective that came from her writing process.

21:07 – Audrey’s advice to get started writing.


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A Book of One’s Own Challenge

The lack of female representation in the winners of the first Business Book Awards led Lucy McCarraher on a journey to unpack the gender gap in business book publishing.

What is holding women back from writing and publishing their business books?

How can we close the gap and encourage women to share their expertise?

In this bonus episode, Lucy provides some troubling statistics, shares how the Business Book Awards got proactive about representation and fills you in on her mission to get 50 more women to write their book this year.

Will you join the challenge?

Bonus Episode - The A Book of One's Own Challenge

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02:00 – This history of the Business Book Awards and shocking statistics about women in publishing

04:54 – Do you need to step out of your comfort zone? How women are held back by lack of confidence, fear of criticism, and limited mentorship

07:09 – How we can all work to reduce the gender gap in business book publishing

10:27 – Lucy’s mission for the 2020 Business Book Awards and how you can join the challenge

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Episode 6 – Using Your Book to Build Your Confidence and Visibility – Without Feeling Like a Salesman with Antoinette Oglethorpe

As a woman in business, it can be daunting to sell yourself.

We often minimise our professional experience and undervalue our knowledge.

But what if you could package your expertise in a way that would build your confidence, client base, and visibility — without feeling pushy?

Today Lucy is joined by Antoinette Oglethorpe, leadership coach, and author, to discuss how she did exactly that.

Take some notes; you’re going to learn how Antoinette’s book, Grow Your Geeks, impacted her business and transformed the way she sells.

Using Your Book to Build Your Confidence and Visibility - Without Feeling Like a Salesman with Antoinette Oglethorpe

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04:29 – How to tackle your fears and get over the idea that you don’t have anything to say.

08:28 – The anxiety that surrounds taking risks and why “selling yourself” can be difficult for women.

15: 25 – What it means to write a book that sells you.

20:16 – The role of writing a book plays in building your business.

21:44 – Gaining confidence and clarity in yourself and your business.

23:51 – Antoinette’s advice for writing your own business book.

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Episode 5 – How to Position Your Book

In order for your book to be as valuable an asset as possible, you must position it perfectly before publishing.

It’s imperative that you take the time to plan its alignment with your business and target market.

Luckily, Lucy has an exact model for you to follow and she is sharing it with you today.

You’ll hear the details of her P.L.A.N. method and the precise action steps you need to take to position your book.

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02:00 – What is the P.L.AN. method?

03:45 – How to position yourself as an author

06:20 – How to clarify who you’re writing for

12:05 – How to determine what your ideal client wants to hear, and where you need to meet them

15:06 – How unpacking the solution and benefits you offer will position you as a unique provider

16:33 – Why standardizing your unique processes is important for establishing intellectual property

20:37 – What your book needs to sell you without sounding like a marketing brochure

22:10 – How and why you need to let your P.L.A.N. compost

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Episode 4 – Overcoming Self Sabotage and Fear with Tara Halliday

Impostor Syndrome is a pervasive phenomenon that leads you to doubt your abilities and accomplishments.

Tara Halliday’s book UNMASKING: The Coach’s Guide to Impostor Syndrome unpacks the realities of Impostor Syndrome and teaches coaches how to help their clients through feelings of insecurity.

Today Tara joins Lucy to discuss self-sabotage, fear, and the value of writing.

With a Ph.D. in engineering and two decades of experience working as a therapist and coach, she brings a unique perspective about what’s holding you back — and how to get over it.

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08:00 – Why writing a book is valuable, even if no one reads it.

13:42 – Why women tend to write about people-oriented subjects — and why that’s okay.

18:23 – Why your book is a gift, and your story is valuable.

20:54 – How an accountability partner can help your writing process.

29:09 – The benefits of writing a business book.

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Episode 3 – 10 Women Archetypes

As an aspiring entrepreneurial author, it’s important for you to have the tools to get through the writing process without being sidetracked, losing confidence, or giving up.

As Lucy was writing A Book of One’s Own and unpacking her interviews with women entrepreneurs, she got to know ten women archetypes. These archetypes can either distract you from your goal or help you plan, write, and publish your book.

Today Lucy introduces you to the archetypes, teaches you how to spot them, and shows you how to call upon your female superpowers.

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03:21 – How Lucy discovered the ten archetypes, and why it’s important to understand them

07:09 – The three archetypes that sap our self-confidence, and how to confront them

13:37 – The three archetypes that ambush us, and how to keep them from derailing your process

19:48 – The three archetypes related to our superpowers as women


26:20 – How you can evolve into the final archetype that expands your influence, increases your income and makes an impact

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Episode 2 – How to Become an Authority Figure in Your Niche with Jane Frankland

What if you could have financial capital and an engaged audience behind your book before it’s published?

Jane Frankland joins Lucy to discuss how she harnessed the power of crowdfunding to validate her idea and gain visibility before ever releasing InSecurity: Why a Failure to Attract and Retain Women in Cybersecurity is Making Us All Less Safe.

Hear how this cybersecurity consultant and entrepreneur generated buzz and got booked for speaking engagements while writing to challenge the status quo in a male-dominated field.

You don’t want to miss this episode about Jane’s unique path to authorship.

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02:31 – Jane’s approach to turning one report into a fully-researched, science-backed book.

08:45 –  How Jane transitioned from speaking for free to getting paid for her appearances.

13:48 – How Jane got paid for her book — before it was ever written!

17:41 – How Jane got her family’s blessing to write her book.

19:37 – The important conversations Jane’s book is starting in her industry.

24:43 – The ritual that helped her stay on track.

30:58 – Jane’s tips to write your own business book.

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Episode 1 – Why You Should Write Your Business Book

Fewer women than men are doing the one thing that can automatically increase credibility, income, and reach: writing a book.

Lucy McCarraher is an author, mentor, publisher, and speaker. She is on a mission to inspire more women entrepreneurs to write their business book and claim their authority.

Today she reveals the 6 C’s that discourage women from writing and the five reasons they must push through their self-doubt and get their book published.

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03:12 – Why do fewer women write their business books than men? What Lucy found when analyzing the results of the Business Book Awards

08:43 – What are women up against in publishing? The 6 C’s women face in business and book-writing

15:48 – Why writing your book is not a selfish process

18:26 – The first reason you need to write a business book: What the planning process does for you

20:06 – Reason two: How your book’s content works for you

21:42 – Reason three: How authorship changes your standing in your industry

23:34 – Reason four: How your book sells you

25:00 – Reason five: The magic of writing a good book

27:24 – How to get started on your writing journey

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Can Women Authors Challenge Unconscious Bias?

Why do only half as many women entrepreneurs write and publish their business book as men?

Maybe for the same reasons that fewer women than men start their own businesses: they have less confidence in their own abilities, are more risk averse, and have to factor in caring responsibilities. They are also taken less seriously by organisations like banks, funders and publishers, and lack role models, mentors and networks.

  • Women-led businesses are 86% less likely to be venture-capital funded than men-led ones[i]
  • Women-run businesses receive only 9% of annual funding into UK start-ups[ii]
  • Women-owned businesses win less than 5% of corporate & public sector contracts[iii]
  • Women are considered less credible when delivering exactly the same pitch as a man[iv]

I founded the Business Book Awards (www.businessbookawards.co.uk)  in 2017. I brought together an eminent Judging Panel of equal male and female business experts, authors and publishers with a female Head Judge, Alison Jones. When the rigorous judging process was completed, every category winner and the overall winner of the first Business Book of the Year was a white male author.

Of the 150 books entered, from big and small publishers and self-published authors, one third were written by women. Slightly less than a third of women authors made it through to the shortlist and not one to the line-up of eleven winners.

I analysed our list at Rethink Press where, as a hybrid publisher, authors approach us to publish their books – we don’t select them. Our 300+ titles were also one-third female to two-thirds male authors.’

Next, I carried out a survey and in-depth interviews with 50 female authors of business books and found that women entrepreneurs believe that they are up against the ‘6Cs’ both in business and in publishing:

  1. Confidence – women have less confidence than men in their own abilities and suffer from Impostor Syndrome
  2. Criticism – women are fearful of judgement and criticism – with justification
  3. Caring – women have to factor in caring responsibilities and feel selfish taking time out to write their book
  4. Cash – women are more risk averse and worry about investing time and money in book-writing and publishing
  5. Credibility – women lack credibility with external organisations like funders and publishers due to unconscious bias
  6. The Club – women lack the role models, mentors and networks that men automatically have access to. They don’t know where to get support and are nervous of ‘putting themselves out there’.

The findings are published in my latest book aimed at women in business, A Book of One’s Own – a manifesto for women to share their experience and make a difference. These are some of the hard facts about the unconscious bias that women face in publishing:

  • Women’s books are priced lower than men’s[v]
  • Books by women are reviewed less often than books by men and by more male reviewers[vi]
  • Successful women authors win fewer literary prizes[vii]
  • Manuscripts by women authors get less interest from publishers and agents[viii]

But I also found positive ways in which women can reframe their feelings of Impostor Syndrome and reluctance to ‘put themselves out there’. Women need to realise it’s not selfish to invest time and money in writing and publishing their book; it’s more selfish to withhold their knowledge and experience that could help their readers and their market, make their business more secure for their colleagues, and make their families proud of them.

I’m on a mission to inspire more women entrepreneurs to write their book and claim their authority in their niche. What’s more, becoming a published author is a gender-neutral way to gain credibility, and each individual book authored by a woman adds much needed respect for women in general.’

Contributors to A Book of One’s Own include:

Shaa Wasmund MBE (entrepreneur and best-selling author of Stop Talking, Start Doing) says ‘A Book of One’s Own is valuable reading for men and women; everyone needs to be aware of the conscious and unconscious bias that affects women. We need more non-fiction books written by female authors.’

Daniel Priestley (entrepreneur and best-selling author of four books including Key Person of Influence), said ‘We need to make sure that women understand that writing and publishing a book is a certain way of advancing their business success rate; that it supports an entrepreneur to be able to work fewer hours and have more freedom and flexibility, if that’s what they want to do, by raising their prices and generating leads.’

Jane Frankland, (international speaker and author of IN Security – Why a Failure to Attract and Retain Women in Cybersecurity is Making Us All Less Safe) said, ‘Writing the book was a sacrifice on family time, but when the box of books arrived, and my daughter held the physical book and read the acknowledgements, she actually cried. Both my sons and my daughter are so proud of the book, of being included in the book.’

A Book of One’s Own – a manifesto for women to share their experience and make a difference launches on 8th March 2019 (International Women’s Day).

If you are a woman entrepreneur needing information and support to write your book, or a published woman author who can share insights, please join the ABOO Circles private Facebook page https://www.facebook.com/groups/ABOOCircles/

 Lucy McCarraher www.lucymccarraher.com

A Book of One’s Own www.abookofonesown.co.uk , www.amazon.co.uk/Book-Ones-Own-experience-difference/dp/1781333467/

Rethink Press: http://rethinkpress.com/

Business Book Awards: www.businessbookawards.co.uk

Lucy McCarraher, Founder & Director, Rethink Press; Mentor, Key Person of Influence programme; Founder Business Book Awards

[i] https://www.home.barclays/content/dam/barclayspublic/docs/BarclaysNews/2017/Mar/0001_FFF_AccesstoFinanceScaleUp_AWK_WEB.pdf

[ii] https://www.telegraph.co.uk/women/business/200-business-leaders-mps-sign-telegraph-letter-urging-government/

[iii] NPCWE / Prowess ‘Procurement: Fostering Equal Access for Women’s Enterprise, 2009

[iv] http://gap.hks.harvard.edu/investors-prefer-entrepreneurial-ventures-pitched-attractive-men

[v] Weinberg DB, Kapelner A (2018) ‘Comparing gender discrimination and inequality in indie and traditional publishing’. PLoS ONE 13(4): e0195298. https://doi.org/10.1371/journal.pone.0195298

[vi] http://www.vidaweb.org/the-2017-vida-count/

[vii] https://www.theguardian.com/books/2015/jun/05/kamila-shamsie-2018-year-publishing-women-no-new-books-men

[viii] https://jezebel.com/homme-de-plume-what-i-learned-sending-my-novel-out-und-1720637627